Provide businesses the ability to enforce MFA/2fa on all accounts, regardless of subscription level.
It's insane that Smartsheet hides stronger security (SSO) behind an exhorbitant paywall, and even more insane that basic smartsheet-provided 2fa/mfa is not a even an option. Having 2fa/mfa is an industry-standard (and almost always free) security feature.
You offer this product to small and medium businesses, which are historically the most likely to suffer financial ruin from a security breach. Don't be greedy. Be on the side of your customers and please modernize your platform's security.