The search query parameter on GET /brandfolders/{brandfolder_id}/assets is currently documented generically, with no indication of what can actually go inside it. The fact that you can filter by custom fields (custom_fields.{key}:"value"), tags, sections, and combine them with boolean operators is only documented in the Recipes / Searching guides.

From a developer perspective, the Assets endpoint is the natural entry point when you're trying to fetch or filter assets - not the Recipes section. As it stands, a developer reading the Assets reference has no way of knowing these capabilities exist without stumbling onto the guide separately.

I'm not suggesting you duplicate the full search syntax on every endpoint that supports search. But it would significantly improve discoverability if the search parameter description on /assets surfaced - at minimum - that it accepts field-qualified queries, with one or two concrete examples (e.g. custom_fields.Channel:"E-Mail") and a link to the full syntax guide.

Thank you in advance.

Hi Community,

We're excited to introduce a new, custom user role to give Brandfolder customers more flexibility and control over user permissions. 

This customizable role allows you to grant specific admin-level capabilities, like approving assets or managing share links, without assigning full admin privileges. This means no more bottlenecks waiting for an Admin’s approval and no more risky workarounds like temporarily upgrading a user’s permissions! 

The new customizable permissions for this role include:

• Approve, expire or reject assets for requests
• View, add, and remove assets from any share link
• Change sections for uploaded assets
• Edit a Brandguide

To further simplify, we are consolidating our separate admin and collaborator limits into a single, straightforward user limit. This change gives you the freedom to allocate user seats as any combination of admins, collaborators, or the new custom role, without needing to contact sales to reallocate permissions. See how it works.  

How to Get Started

As a Brandfolder Owner or Admin, you can head to the "User Management" section at the organization level. There, you’ll find a new option to create your custom role. Just give your role a name, select the capabilities you need, and you’re ready to go! Learn More 

We're excited to see how you use it and, as always, we welcome your feedback as we continue to make Brandfolder even better. 

Environment Availability: Brandfolder
Plan Availability: Core, Premium, and Enterprise plans. Not available for legacy plans.
Subscription Model Availability: N/A

Say hello to a more powerful Brandfolder! We're thrilled to roll out our latest feature updates, all designed to give you more control, save you time, and streamline your creative operations.

1. Elevate your asset strategy and gain a competitive edge by signing up your organization for Brandfolder Insiders—our new early access program to test and explore cutting-edge features before they launch to the public.
2. We’ve heard your feedback and restored the ability to manually enter custom Guest Passkeys, giving you greater flexibility to match access codes to your specific campaigns or workflows.
3. Bridge the gap between design and distribution! Figma Buzz now connects to Brandfolder. Streamline handoffs, sync assets, and get designs to market faster without impacting your budget.
4. You can now use Brandfolder's asset automation to control the publish status of your assets. This new action makes it easy to manage licensed content, control time-sensitive materials, and avoid costly compliance breaches by automating what was previously a manual and error-prone process.  (Note: This is an Enterprise-only feature)
5. We've extended our watermarking capabilities in Brandfolder to now support video assets. Admins can now apply a default, preview-only watermark to all videos within a Brandfolder or collection. This helps protect valuable video content from unauthorized use during in-platform viewing while still allowing authorized users to download the original, clean files. (Note: This is an Enterprise-only feature)

Environments availability: Brandfolder
Plan availability:  All Brandfolder plans. (Note: asset automation and video watermarking are Enterprise-only features)

Stay informed by Subscribing to receive product release updates for curated news of recently released product capabilities and enhancements for the platform of your choosing, delivered to your inbox. As new releases occur, you will receive a weekly email with news of what's released every Tuesday.

How does Brandfolder decide what a duplicate is? Can this be changed or tweaked on a client-side level?

I'm not sure how to fix this. Any advice?

At Brandfolder, protecting your assets is our top priority. We’re excited to announce significant upgrades to our guest passkey feature, providing you with more security and control over how guests access your protected Brandfolders and Collections. 

What’s Changing?
This release introduces a more secure passkey system with new powerful admin controls. To make this change as seamless as possible, we are phasing the rollout over the next 90 days.

• Removal of URL-embedded passkeys: After December 17, 2025, all guests will be required to manually enter a passkey to access private Brandfolders or collections. After this period, guests will no longer be able to access protected content automatically via old share links with URL-embedded passkeys. Any legacy passkeys that are not manually updated within 90 days of this release (on December 17, 2025) will be automatically expired.
• New! Guest passkey expiration: Admins and owners can now set a configurable expiration date for guest passkeys. By default, new guest passkeys will be set to expire after one year, but you can configure a custom duration of up to ten years.
• New! System-generated passkeys: Brandfolder will now generate strong, memorable passkeys for you, improving security and removing the need for you to manage complexity requirements.
• New! View & share passkeys with ease: You can now view and copy the current Guest Passkey directly within your Brandfolder's privacy settings. This makes it simple to securely share the new passkey with your guests via email, text, or other channels

What You Need to Do
To ensure uninterrupted access for your guests, we ask that you take the following steps:

1. Update your legacy guest passkeys. Begin updating your existing passkeys to the new, more secure system.
2. Inform your guests. Please notify any guests who use your passkey-protected links about this change. Let them know they will soon need to manually enter the passkey you share with them to access content.
3. Note the deadline. Any legacy passkeys that are not manually updated within 90 days of this release (on December 17, 2025) will be automatically expired to ensure your assets remain secure.

We are confident these enhancements will provide a more secure and manageable system for sharing your brand assets. If you have any questions, please don't hesitate to reach out to our support team. Learn more.

Environments availability: Brandfolder
Plan availability: All Brandfolder Plans
Subscription Model Availability: N/A