Count multiple strings from one cell (not a dropdown list column)

Hello,

Please help with a formula to count strings in a cell. I receive an Excel export file which contains a string of values in a cell. This is my objective (and a few notes):

1) Subitems Column. Every single value is unique and there are a few thousand.

a) Count total number of values in the cell (almost like a "word" count?). Do not need to single out unique values.

I tried to convert the cell into a dropdown list to see if it would separate the values and then create a simple count formula but that didn't work. The result is each entire cell string is created as a "value" in the dropdown list.

Thank you for your help. This community is full of super smart, kind and helpful people!

--Lisa M.

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