Can Bridge add the "Row Link" to Cells?

My users maintain inventories which interrelate to each others' rows. They administer all new rows by inserting the Row Link into the Primary Column cell's text as a hyperlink (<link url=Row Link>text</link>) so that, wherever the row is index matched into another sheet, the user can navigate across sheets to view the index matched row and back.

Can Bridge run on these rows and automatically insert that Row Link address as a Hyperlink, triggered by row creation?

Or, if inserting the hyperlink is too dangerous (if say, the cell already contains a web address like "Google"), write the Row Link (https address) to a column? Then, I can use a formula to bring it into the Primary Column cell.