This formula works for just the one row and returns either blank or the number inputted into the row where the formula resides:
=IF(ISBLANK(Rating@row), "", AVERAGEIF([Area of Review]:[Area of Review], "E-commerce", Rating:Rating))
But I need to look at the entire column called Rating to ignore those left blank and then average the entire row called Rating with the number inputted for the remaining items in the Rating column for my Area of Review.
Any suggestion would be greatly appreciated.