Formula Won't Stick in Cell

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I have been using =[Director Name]@row to make a name transfer over instead of the email from contacts. I have several columns this way. I needed to add a new column and now the formula won't stick. If I tab over, it goes away, if I hit enter, it goes away. How do I make this formula stick in the cell so I can make it column formula? You will notice that I was able to get it to stick in the LC Assistant Approval Name column. Any help would be appreciated.

Thanks,

Christi

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