Get a Countif on values in a multi-select column of cells

I am trying to write summary formulas to determine how many values appear of each in the drop-down of a column. I tried adding a wildcard, I have tried HAS, and tried CONTAIN, but I'm still not getting the right values. Currently I am getting 0 as a return value on this formula:

=COUNTIF([ROI Type]:[ROI Type], HAS([ROI Type]:[ROI Type], "organizational competitiveness"))

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