Notification of Expiration Dates, Birthdays, Anniversary dates, etc

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Part of my job is keeping up with Birthdays Anniversaries, Expiration dates, I can’t figure out a way for my smartsheets to alert me when approaching these days. I have searched all of the “Help” pages but can’t find one that shows me step by step how to accomplish this except creating an alert for a whole row of info but not specifically a column, etc

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