AVERAGEIF returning unexpected value for a % column


I'm trying to create a sheet summary of Progress % for independent rows that are related to each other--

The average % should be 67% when, but the sheet summary formula (below) returns 0%

=AVERAGEIF([Progress %]:[Progress %], [Strategic Initiative]:[Strategic Initiative] = "1. Drive growth by delivering prioritized customer outcomes")

I could just child rows and AVG(CHILDREN()) but that defeats some of the other work that I'm trying to do--especially w/r/t publishing to a dashboard...

Any suggestions?

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