No match for parent values only

I am using INDEX(MATCH to pull values from another sheet, it works for all children values but is returning a #NO MATCH error for the parent rows (see Goal 1 and Goal 2 below). The sheet it is indexing from clearly has the goal names, they are just parents so I assume that is the issue but I can't find a workaround. This community helped me so quickly with my last issue, here I go again hoping!

How do I fix this?

See screenshot below for formula trying to pull shorthand name based on review of Strat Plan details range 1 (copied below):


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