I’ve been thinking about this for a while and I’m curious if anyone else working in Marketing or Creative feels the same way.
Does it seem like Smartsheet has shifted its focus away from Marketing and Creative teams?
I still think Smartsheet is a great tool for creative operations. I’ve used it for creative requests, approvals, production schedules, dashboards, reporting, and project workflows.
But lately, Marketing and Creative just don’t seem as visible.
A few things have stood out to me.
Smartsheet is putting a lot into AI, Smart Assist, Build with AI, MCP, dashboards, and automation. But most of the examples seem focused on traditional project management, portfolio management, risks, resources, budgets, and reporting.
Where are the examples for creative request workflows, campaign planning, asset approvals, packaging, artwork, marketing calendars, Brandfolder, or creative production?
ENGAGE is another example. I brought this up around ENGAGE 2025 because I was hoping to see more sessions, demos, booths, roundtables, and customer stories focused on Marketing and Creative Operations. There really wasn’t much representation.
I also feel like the Marketing and Creative conversation in the Community has gotten pretty quiet compared to Project Management, IT, AI, and Portfolio Management.
That’s what makes this frustrating. Smartsheet can be really strong for creative teams.
I’d love to see more Marketing and Creative AI examples, more customer stories, more ENGAGE content, and more focus on proofing, approvals, Brandfolder, campaigns, and creative workflows.
I’m not asking because I don’t think Smartsheet works for creatives.
I’m asking because I know how well it can work for creatives.
Curious if anyone else is feeling the same way.
And for Smartsheet, where do Marketing, Creative Operations, and Creative teams fit into the future of the platform?
