Countif on column with multiple answers

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So I am creating a dashboard to calculate how many times a certain answer is given for a question on a form. On the form, they can answer things like teamwork, culture, quality, recruitment, communication, etc. but they can also select more than one answer in this column, and I think that is throwing my formula off.

I used initially =countif (positive highlights, "teamwork") and got a 0, where it should be a 1. The only answer right now is teamwork but they also selected culture, quality and recruitment so I think that is messing my answer up. What formula can I use for this?

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