I am trying to use COUNTIF to count a certain word (from a multi-select dropdown) in a column

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The formula I tried to use isn't working to read what I need it to...

Using =COUNTIF({Q1 - Strengths}, "Accountability") hasn't done it correctly.

I used =COUNTM({Q1 - Strengths}, "Accountability") but it counts everything in column, not only the word/title I need it to.

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