Use a column formula to default a cell value

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I want to use a column formula to automatically input the value of a specific cell into a row field every time a new row is added. Below, I cell link to input the value at "1". Then, I wanted to use a column formula "=[Product Type]$2" to place that value in the project number column. It is giving me a syntax warning when I try to convert the cell formula to a column formula. Thoughts?

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