Hey Community!
The newest Brand Collective episode is here, featuring Rebecca Dye Yonushonis, CMO of New Belgium Brewing. You won't want to miss her thoughts on curiosity-driven marketing and the value of being curious to find out what consumers truly want.
On this episode, Rebecca explores:
- Rebecca explains how staying relentlessly curious and deeply in tune with consumer behavior helps New Belgium uncover fresh insights, challenge assumptions, and stay ahead of the curve.
- From beloved brews like Voodoo Ranger and Fat Tire Ale to bold campaigns that tap into Gen Z culture, Rebecca shares how New Belgium takes smart risks and does things differently.
- Rebecca shares how brands can avoid being at the mercy of social algorithms by showing up with authenticity, embracing real voices, and building genuine consumer connections.
🎧 Join the conversation. Share a time your curiosity led to an unexpected win at work!
Rebecca shared that great marketers are curious, and that they don’t have to always get it right, but figure out how to get it better — every single time. Do you relate to that mindset? Would love to hear about an experience of yours where curiosity led to great results. 👀
Happy listening!
---
Want to check out more Podcast Recaps? Find them all here. ✨
