Referencing Content within a Cell

Hi there!

I'm creating a set of formulas that will reference a sign up form. Since there is a lot of Wordy items to copy, I have created a reference column on my metrics page- is there a way to use my count if formula to reference the content in my Metric Reference Column to the column of the Sign Up Form?

I've been trying to use =countifs(Sign up Column 1, $Metric Reference Cell etc.) but can't seem to get it to work- what am I doing wrong?


Thanks!

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