SUMIFs Contains returning unpareseable

Here is my formula that is not working, any ideas what's wrong? The Audience column has multiple options, but I want to track each individually.

=SUMIF(Audience:Audience, CONTAINS("DBM",@cell) [Time Commitment]:[Time Commitment])



Help Article Resources

Want to practice working with formulas directly in Smartsheet?

Check out the Formula Handbook template!