Help with REPLACE formula



I'm trying to implement some form of auto-fill functionality in my schedules using the REPLACE function. I've attached an image of what I'm trying to accomplish. In the example I'm trying to auto-replace the "BRAND" text in subtask 3 and 4 with the "NIKE" text in line 2. The idea being that I have a schedule that has multiple brands with multiple subtasks. Rather than individually replacing each "BRAND" text on each row with their respective text, I want to just type it once in the parent task and have it fill in the sub tasks.

So this:

Turns into this when I fill in the "BRAND NAME HERE" rows:


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