Published Dashboard - Why is it asking the end user if they have an account or try SS for 7 days?

I have a published dashboard. Why is it asking the end user if they have an account with smartsheet for if they want to try for 7 days? I thought the purpose of supplying people with the link to a publish Dashboard was so they go directly to it! I am wanting to post if for my Board of Directors and they need it as simple as possible.

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