How can I write a countif formula formula for a cell that contains multiple entries?

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I have been struggling to get a countifs formula to match what I've created on a report so that I can display it on a dashboard.

I want to count the number of times our team has had a call on specific topic with our clients. In some cases the conversation covers multiple topics and we log what was covered on the call over the last 30 days. The countifs formula won't count a cell with multiple entries. I've tried using a contains function but I always get an #unparseable error.

Suggestions?

The current formula looks like this:

=COUNTIFS({M&A Program Interest} CONTAINS("Buyer Consult", {M&A Program Interest}), {M&A Intake Form Range 1}, @cell > TODAY(-31)))


Thanks

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