I'm trying to create a URL to a form and ALSO prefill some of the form fields based on a sheet

I've added a column on my master for the hyperlink to the form.

Everytime I try to enter the info at the end of the URL to pull data from the sheet into the form fields I am getting the error - Invalid URL.

As a example - I want to prefill several fields from the row in my spreadsheet onto the form so the user doesn't have to enter this every time they fill out the form.

Store Number, Name of User, Address, City, State, etc....