Can you use Conditional Formatting on a single cell in Smartsheet?

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I am trying to set up a Conditional Format on only 1 cell in a Smartsheet. I can easily do this on a Row or a Column but I only want it to apply to one cell (eg. if this cell is not greater than $10000, Make it Red, If it is greater than, make it Green). I see no way to do this on a single cell and it highlights all the numbers in the entire column.

Hope I am just missing something obvious. Anyone know?

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