When you are in conversation you only see the primary column information. So if you're doing a mentionning ( @) to someone in your team and they got the email they only receive 1 info of the row .
It would be great to add at least one more info to it. That way when you're in conversation or when you received the notification of mentionning you got more info about what row it is.
Per example, our primary column is our invoice #, we would like to add the customer name.