We use SS for project management. When a task needs to be handed off to a new person (the next step in the project) we set up an automated email that lets them know. Unfortunately, there is no way to include a link to the particular project row in the email. The email only includes a link to the entire spreadsheet.
Our current workaround has been to tag the user in a comment, which does send them an email w/ a link to the row. This is not ideal as it causes 2 emails to be sent every time a project is handed off to a new staff person.