Automatically have a project name <<project>> appear on each row

I would like to ensure that when an additional row is added to a project plan, the Project Name column is automatically populated with the project name. This name is pulled from the Control Center and is located under the summary section of the sheet. While I am aware that I can manually add the «project» to every row, users frequently leave it blank. Column formula just comes back with error or unable to create.

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