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Use a URL shortener service to shorten a URL in a cell

It would be SO amazing to have the ability to choose a cell in my sheet that contains a URL and have Smartsheet create a shortened URL for me. I currently have to leave Smartsheet, navigate to Hootsuite, plug the URL in, click shorten, copy, navigate back to Smartsheet and copy the shortened URL into a cell. I know it doesn't sound like much, but it would streamline my workflow in a way that would make my life so much easier. Could Smartsheet integrate with a url shortener? Thank you!

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