[RECAP] BARK x Dave Stangle: The Power of Knowing Your Audience

Rebeca S.

If you are a dog person who also loves marketing, do I have a treat for you.

Join us for a delightful conversation with Dave Stangle, VP of Brand Activation at BARK, who shared a prime example of creating value by knowing your audience like the back of your hand. 🐶

Intrigued? Here’s what you can expect:

• Dave shares why he thinks the top marketing metric is affinity and just how important it is in building a brand.
• Why Dave’s biggest learning from working at BARK is maintaining an entrepreneurial spirit.
• Dave details how dogs have evolved to be part of the family, leading BARK to create a whole world of fun and engaging content for pups and their people.

🎧 Join the conversation. Dave and BARK are experts on dog people — What’s one audience you know extremely well?

https://open.spotify.com/episode/2MCLekj0lNwFlRreuTRv8s?si=D1G4-SD4Tcu6tpyVajdAXQ

It could be the audience for something you’re passionate about, or anything else you’ve learned a lot about. Listen to Dave for inspiration on what truly knowing an audience looks like, and what benefits it can have.

Happy listening!

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Alison C.

People who love dogs and marketing, unite!