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[RECAP] Bobbie x Kim Chappell: Building a Mission-Aligned Brand
Calling all marketing enthusiasts! A brand new episode of the Brand Collective podcast is here, and I’ve got the highlights for you. This time around, meet Kim Chappell, a driving force behind Marketing at Bobbie. Kim's journey into marketing shows how valuable diverse experiences can be. Her background in journalism made…
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[RECAP] Goodr x Jared Grawrock: Maintaining Authenticity in Marketing
On this episode of the Brand Collective, meet Jared Grawrock, head of Lifecycle and Retention Marketing at Goodr. He tells us all about the Goodr’s commitment to being unabashedly yourself, and how that value has created a culture of authenticity. Here’s sneak peek of the topics he covered: How enabling authenticity…
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[RECAP] BARK x Dave Stangle: The Power of Knowing Your Audience
If you are a dog person who also loves marketing, do I have a treat for you. Join us for a delightful conversation with Dave Stangle, VP of Brand Activation at BARK, who shared a prime example of creating value by knowing your audience like the back of your hand. 🐶 Intrigued? Here’s what you can expect: Dave shares why he…
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[RECAP] The Power of Authenticity in the Creator Economy
Hi Community, If you've ever been curious about the creator economy, this episode of the Brand Collective podcast is exactly what you need. Meet Jamie Chicoine Chartier and Lucrèce Sicat Loe, Amazon Europe’s Head of Creator Marketing and Head of Influencer BD. Their combined expertise makes them the perfect guests to…
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[RECAP] Sarah Valente: Marketing Creative Institutions
Hello Community! So excited to share this new episode of the Brand Collective podcast, featuring one of our very own Smartsheet Overachievers @Sarah Val Valente from Berklee College of Music. 🤩 If you’re into the arts, project management, education sector, or even guerilla gardening, this episode is for you! Here’s a sneak…
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[RECAP] Smartsheet Unplugged: Hot Takes from ENGAGE 2024
This is a special episode of the Brand Collective Podcast. Directly from ENGAGE 2024 in Seattle, listen to the attendees' hot takes on marketing buzzwords that need to go, favorite swag, advice for marketing teams, and more! Curious? Here are some of our favorite takeaways: Mark Mader, Smartsheet CEO, shares his favorite…
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[RECAP] SAP x Tim Hoppin: Evolving Creative Culture
“Creativity without impact is wasted.” Tim Hoppin, SAP’s Chief Brand and Creative Officer, has learned a lot about creativity through his very successful career. On this episode of the Brand Collective Podcast, he shares his thoughts on the right time for a rebrand, his relationship with award winning work, the importance…
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[RECAP] Former Shutterstock x Michael Francello: Breaking Down AI Ethics
On this episode of the Brand Collective Podcast, explore the topic that is on everyone’s minds these days — AI. Join the hosts for a conversation with ethical AI evangelist Michael Francello, from the perspective of optimistic skepticism. Here are some of the key takeaways from the episode: A chat about the rights of…
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The Overachiever guests are back! [RECAP] Celerion x Angie Badgett
Loved our previous episode featuring one of your Community peers? You’re in luck, because we’ve got another one! Celerion Executive Director @Angie Badgett, is one of our unstoppable Overachievers, and the latest guest of the Brand Collective Podcast. Curious what this episode has in store for you? We explore key…
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[RECAP] Farm Sanctuary x Chantel Houston: Anatomy of Viral Storytelling
If you watched a Buzzfeed video between 2015 and 2019, chances are you’ll recognize the most recent guest of the Brand Collective Podcast. Meet Chantel Houston, Content Director at Farm Sanctuary! Check out some of the key takeaways from this episode: Chantel shares how trends, and developing content formats, can create…
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[RECAP] Ogilvy x Winston Noel: Creating on Cue
Curious what it’s like to be a copywriter, and being able to create on cue? On this episode of the Brand Collective Podcast, meet Winston Noel, an Associate Creative Director at Ogilvy, managing high-profile clients like Philips, Instagram, S. Pellegrino, and the ERA Coalition. He's got all the insights you're looking for:…
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Our first Overachiever Guest is here! [RECAP] Homecare Homebase x Sara Cook
The latest episode of the Brand Collective Podcast is a treat for all of us. Featuring one of our very own Smartsheet Overachievers — @Sara_Cook! She’s the Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), and also participates in several programs with Smartsheet other than the Overachievers,…
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[RECAP] San Francisco Travel x Dan Rosenbaum: Climbing Hills to New Heights
Dan Rosenbaum moved to San Francisco thanks to a Craigslist ad — and thirteen years later, he’s the Vice President of Global Marketing at San Francisco Travel! Take a peek into the world of destination marketing, get insider recommendations for your next visit to San Francisco, and so much more. On this episode of…
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[RECAP] QDOBA x Tara Lynch: Embracing the Unfamiliar
Tara Lynch, QDOBA Sr. Manager of National Marketing, started in her role only nine days before lockdown, and describes the experience as a crash course in restaurant marketing. If you've ever been curious about the food industry, you'll enjoy this one! On this tasty episode of the Brand Collective Podcast: The key…
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[RECAP] Cineverse x Lauren McCarthy: Finding the Story
Hey Brandfolder Community! On this episode of the Brand Collective Podcast we get to know Lauren McCarthy, Senior Vice President of Marketing at Cineverse. If you're a creative in the business space, this one’s for you! Here's what you can expect on this episode: Strategies for building a powerhouse marketing team from the…
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[RECAP] The Ordinary x Aayushi Rana: Starting from “Yes”
In this episode of the Brand Collective Podcast, meet Aayushi Rana, a Canada based, India born fashion photographer. Her journey, and everything she’s achieved, will inspire you to say “Yes” more often! Here are some of our favorite takeaways: Take a peek into the creative process used by the team at the Ordinary, and how…
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Do you know the Brand Collective Podcast? 🎧✨
Hey Community, We have something really special to share with all the marketers here - The Brand Collective Podcast by Brandfolder. Read on to find out more, and don’t miss the episode recaps. 🤩 The Podcast The Brand Collective Podcast by Brandfolder, is a place to explore and uncover what happens behind the scenes of some…
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🚨 New Podcast Episode: Intercom x Anna Griffin
Our latest guest on the Brand Collective, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins the team to chat about all things brand engagement. Anna shares the many phases of her accomplished career and provides insightful perspective…
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Latest Brand Collective Podcast Episode: Getty Images x Reya Sehgal
Our podcast team recently had the pleasure to chat with Reya Sehgal, manager of creative insights at Getty Images. Reya works as a bridge between creative content creation and consumers to ensure that the images we’re seeing on a daily basis align with what’s going on in broader society. In this episode, we learn about the…