[RECAP] Goodr x Jared Grawrock: Maintaining Authenticity in Marketing

Rebeca S.

On this episode of the Brand Collective, meet Jared Grawrock, head of Lifecycle and Retention Marketing at Goodr. He tells us all about the Goodr’s commitment to being unabashedly yourself, and how that value has created a culture of authenticity.

Here’s sneak peek of the topics he covered:

• How enabling authenticity empowers people to voice ideas that might otherwise be silent.
• How outlining a clear end goal can make or break your marketing campaigns.
• Taking pride in upleveling and sharing your work to create a better expression of a brand’s voice and vision

🎧 Join the conversation. What would you name your own pair of sunglasses?

https://open.spotify.com/episode/5OwttmvIrzUOQnFhVNBMZE?si=IVRZxlVtQ2ycSFmEZ10HAw

Jared shared a story about their “Be a Flamingo for a Day” energy play, where one person could win a trip to design their own sunglasses. Not only was this a very successful activation, but the winner’s sunglasses also became wildly popular over the summer. (They are called “Mermaid Hair, Don't Care,” if you want to check them out 👀).

Now it is your turn! If you had won this opportunity, what would you have named your pair of sunglasses?

Happy listening!

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