Alerts not working

edited 12/09/19 in Smartsheet Basics

hey crew. 

So I am trying to notify customers when somthing in a certain cell in their row changes.

So I created a column where I can put in email address of the customer. Then I made the alert that anytime that column changes that the customers email would be notifed. Well, I used my email as a test and when I chance the cell nothing happens. meaning I dont get and email update at all.

The rule looks good but i'm not doing it right obviosly. 

Thank you crew