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[RECAP] The Power of Authenticity in the Creator Economy

Hi Community,
If you've ever been curious about the creator economy, this episode of the Brand Collective podcast is exactly what you need.
Meet Jamie Chicoine Chartier and Lucrèce Sicat Loe, Amazon Europe’s Head of Creator Marketing and Head of Influencer BD. Their combined expertise makes them the perfect guests to introduce us to this fascinating world!
Here’s what you can expect:
- Find out why keeping it real matters to content creators’ growth.
- Learn how niche branding helps creators stand out, spark connection, and grow communities that care.
- Unpack the global differences in the creator economy, from audience engagement strategies to brand partnerships.
🎧 Join the conversation. Name a creator that truly feels relatable and authentic to you.
On the episode, Jamie and Lucrèce share many reasons why customers trust creators who are honest and human. Think of the content creators you enjoy — Who is a great example of those characteristics?
Happy listening!
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Comments
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Such a good episode! Feeling very inspired.
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