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[RECAP] Bobbie x Kim Chappell: Building a Mission-Aligned Brand
Calling all marketing enthusiasts! A brand new episode of the Brand Collective podcast is here, and I’ve got the highlights for you.
This time around, meet Kim Chappell, a driving force behind Marketing at Bobbie. Kim's journey into marketing shows how valuable diverse experiences can be. Her background in journalism made her a firm believer that everyone has a story to tell, and that belief now guides their commitment to sharing authentic stories that resonate deeply with their customers.
In this episode, Kim shared some key perspectives on:
- How Bobbie’s mission-aligned, mom-led team inspires creativity, passion, and a deep connection to both the product and the customer journey.
- How her experiences in journalism and motherhood equip her to tell the stories of feeding parents and build a brand that fosters emotional connection.
- How Bobbie’s commitment to authenticity keeps customers at the center of its campaigns and attracts partnerships with figures like Meghan Trainor and Naomi Osaka.
🎧 Join the conversation. Has anyone ever taken a bet on you? How did that impact your career?
During the conversation, Kim shared a personal story about the Bobbie co-founder who "bet" on her potential. Have you experienced a similar moment where someone's belief in you significantly impacted your career? We would love to hear about it.
Happy listening!
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