I'm trying to create a formula that allows me to count the number of times the word "Postcard", for example, appears in a list in a column. I am referencing a column in another sheet to do so. However, nothing I've tried works.
My instinct was to try =COUNTIF({2018 Open Enrollment Feedback Range 1}, "Postcard"). However, this only returns a value if the cell ONLY contains the word "Postcard". I am trying to create a formula that counts every single time a cell in a column contained the word Postcard, instead.
Individuals were asked to select from a list of 11 options all that applied to them. I attempted making a formula that included a unique COUNTIF formula for each option that could be in the cell, but after just a couple of different possibilities, it became excessive. A single cell could potentially include over 124 characters if all options are selected and the "Other" option filled out. I'm not sure if there is a formula I can use to search the cells and then count the occurrences or what. At this point, I'm open to anything not too excessive.
I've included a screenshot of the column I'm trying to count occurrences in and a sheet showing which things I'm trying to count to get a better idea of what I'm doing.
Any suggestions? I need this data to show on a dashboard by tomorrow morning.
Thanks!

